How to Build an Accurate Job Quote
Winning jobs is great, but winning profitable jobs is better. Many NZ tradies underprice their work because they forget to account for all costs and apply the right markup.
Regional Labour Rates in NZ (2025)
Rates vary significantly across New Zealand. Auckland and Queenstown are consistently the most expensive due to higher overheads and demand. Use the city selector above to get the typical rate for your region.
| Trade | Auckland | Wellington | Christchurch | Hamilton | Queenstown |
|---|---|---|---|---|---|
| Builder / LBP | $100–$120/hr | $90–$110/hr | $85–$105/hr | $80–$100/hr | $105–$125/hr |
| Plumber | $125–$155/hr | $115–$145/hr | $105–$135/hr | $100–$130/hr | $130–$160/hr |
| Electrician | $118–$142/hr | $108–$132/hr | $103–$127/hr | $98–$122/hr | $123–$147/hr |
| Painter | $65–$85/hr | $60–$80/hr | $55–$75/hr | $50–$70/hr | $70–$90/hr |
The Difference Between Markup and Margin
- Markup — the percentage you add on top of your cost (e.g. cost $100, markup 20% = charge $120)
- Margin — the percentage of the selling price that is profit (e.g. sell $120, profit $20 = 16.7% margin)
A 20% markup gives you a 16.7% gross margin — not 20%.
What to Always Include in a Quote
- All labour time (including travel, site prep, cleanup)
- Materials at supplier cost — then apply your markup
- Any subcontractor or hire costs
- A contingency for variations (5–10% on complex jobs)
- GST clearly shown separately